How To Cut Marketing Cost for A Takeaway Business Using Ink Stamps

Starting a takeaway business may seem like a simple thing. All you need to have is the location, the product, the people to man the business and you’re good to go. Although you can start your business with just these three— you need to make your business stay afloat. How are your going to do that? Simple, all you need is a good paper, a business ink stamp, with a good marketing strategy and your business will stay for a long time.

You may be wondering why a takeaway business owner like you needs to have a stamp. So, we have listed 3 reasons why business ink stamps are essential to take away businesses owners like you.

 

Cutting Cost Without Ruining the Quality

One of the things you need to prepare when it comes to owning a takeaway business is the packaging. Because take away business is mostly made up of businesses that involve food, it is important that you constantly fill the container of your food wraps or packaging. The packaging is one of the factors that can grab people’s attention, not to mention they base the quality of your product through its packaging. After all, there’s a reason why many people would advise their friends not to judge a book based on the cover— this is because people tend to do just this. People judge the content through how it looks externally. Which is why if you don’t put an effort of putting up a good packaging, there’s a huge chance that your takeaway product will not get sold.

Now, you must know at this point that personalised packaging is never cheap. Especially if you buy in huge bulks. Which is why if you’re someone who’s just got into the business recently, the cost for each custom-made packaging may hurt your budget. But there’s a way for you to be able to put your product in a suitable packaging through papers and custom-made rubber stamps.

You can personalise a stamp with your brand’s logo. Now, order a plain paper packaging. Say, for example, a paper cup sleeve. The cost for the plain one from the personalised one has a huge gap. But if you use your personalised stamp on your plain paper cup, it will look a hundred times better. Especially if the logo of your brand is straightforward and minimalistic, this will go well with a paper cup sleeve very well. Which means you don’t have to call for someone else to do your product’s packaging, with a rubber stamp, an ink pad, and a plain paper packaging, you can create your own packaging.

 

Loyalty Scheme for Your Takeaway Business

Once your takeaway business is already operating, you may notice some customers come back more often than others. These are your regular customers, and it is essential that you will take care of them, and nurture them. And one way to do this is through a loyalty scheme. The loyalty scheme is when you encourage your customers to buy more through the means of a reward system. Loyalty schemes use a loyalty card and stamps most of the time, especially if you’re using the punch card reward system. This is where you give your customer a card with a number of empty slots that can only be filled through certain conditions. After the customer is able to completely fill the empty slots with your seal stamp, the customers can then get a reward.

This kind of loyalty scheme works best with small businesses as well as small takeaway business that caters only a small scale of customers. Now you don’t have to go big with the reward. You can use your product as a reward for them, people by nature loves freebies, and they won’t think twice to grab the opportunity to get a freebie. It’s a win-win situation for both you and your customer. You get the returns (and the customer), and your customer gets the freebie.

 

Gives Value To Your Customers

One thing that makes your customer return to your takeaway business is their experience they get to have with your business. If your customer had a great customer experience with your business, they wouldn’t think twice in coming back for more. So, how can you provide a great customer experience? The first thing is how your employees deal with your customers. The second is being able to present them their orders.

Say, for example, your customer orders a 100 pieces of your double cheeseburger, 60 pieces of your all meat burger and 50 pieces of your diet burger. With different quantities of different kinds of the burgers being ordered, a mixup could happen, or the customer may have to peek through the packaging of the burger to be able to know what kind of burger is which. So you labelled which kind of burger is contained in what packaging using your rubber ink stamp. You may be wondering why should you use a rubber ink stamp rather than use pens when labelling. The reason for this is, rubber ink stamps impression looks more professional rather than that of an ink pen.

Customers like it when you present them their order in an orderly manner. And you’ll be surprised, the next time that they need a huge amount of takeaways, they will give your business a call.

 

Final Thoughts

The formula for a successful takeaway business is excellent customer service, good relationship with the customers and of course excellent products. Excellent packaging and loyalty schemes are only a bonus, and if you’re able to give them to your customers, there is no doubt that they will continue to love your brand. A simple stationary tool such as rubber stamps can go a long way for your takeaway business. Which is why if you don’t have a stamp on your business I strongly suggest that you order a rubber stamp online.

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